Stop ‘Fighting Fair’: Why Every Relationship Needs 3 Secret Unfair Rules to Survive

Fighting Fair Couples

Traditional communication advice is killing your passion. Use these three counter-intuitive conflict strategies used by elite couples to solve problems in 10 minutes or less.

You’ve been taught to “fight fair”: use ‘I’ statements, never go to bed angry, and always meet in the middle. The problem? This advice turns conflict into a sterile, time-consuming negotiation that feels more like a business meeting than an expression of passion. It fails because it prioritizes process over speed and emotional context.

Elite couples—those who solve problems quickly and maintain deep intimacy—don’t fight fair. They use what appear to be “unfair” rules, but are actually highly efficient psychological tactics designed to end the fight and restore connection immediately.

1. The Rule of the Designated Runner (The “Unfair” Pause)

The Conventional Wisdom: Never leave an argument; it’s disrespectful. The Viral Rule: Someone has the right to call a 10-minute time-out and physically leave the room.

Arguments escalate because our amygdala (the emotional center of the brain) is hijacked by cortisol. When stress levels are high, logical thinking drops to zero. Telling an overheated person to stay put is like throwing gasoline on a fire.

  • How it Works: Agree in advance that one person (the “Runner”) can, at any time, simply say, “I need 10.” The other person must respect this without follow-up. The Runner immediately leaves the shared space (goes outside, into another room).
  • The Unfair Advantage: This stops the fight mid-sentence. It gives the Runner a chance to literally move their body and drop their heart rate, and it forces the pursuer to regulate their own emotions in silence. Both return after 10 minutes with clarity.

2. The Rule of The 70/30 Resolution (The “Unfair” Victory)

The Conventional Wisdom: Always compromise 50/50. The Viral Rule: In any specific disagreement, one person must get 70% of what they want, and the other gets 30%.

A 50/50 compromise often leaves both parties feeling mildly resentful because neither got their core need met. The 70/30 rule requires one person to fully capitulate on a non-essential issue, which builds emotional equity for the future.

  • How it Works: For low-stakes disagreements (e.g., deciding which movie to watch, where to eat, or the color of the bathroom paint), one partner must intentionally choose to give the other a clear win.
  • The Unfair Advantage: This teaches you to distinguish between genuine, core needs (the 30%) and mere preferences (the 70%). By giving your partner a clear victory, you send a powerful message: “I value your happiness over my preference.” This stored goodwill makes them eager to give you the 70% win on the next, more important issue.

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3. The Rule of Mandatory Ridiculousness (The “Unfair” Interrupt)

The Conventional Wisdom: Conflict is serious and must be treated seriously. The Viral Rule: When either party senses the argument is circling (saying the same thing three times), they must introduce a mandatory, ridiculous interruption.

Most fights stop being about the issue and start being about the emotional rhythm and defensiveness. You need a circuit breaker that forces a physical and psychological reset.

  • How it Works: Agree on a pre-determined, ridiculous action (e.g., doing a silly dance, talking in a fake accent, making a funny face, or saying a non-sequitur phrase like, “But did the badger get the briefcase?”). When the phrase is deployed, the argument stops immediately.
  • The Unfair Advantage: It shifts the state from defensive anger to shared amusement, which is physiologically impossible to maintain simultaneously. Once you’re both laughing, the seriousness of the argument collapses, allowing you to approach the core issue with a regulated nervous system.
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